Lewis & Jenson, one car, no team -- Vodafone ad

The Mclaren and Vodaphone publicity machine are beginning to push  and  take advantage of the perception of harmony amongst the number one and two F1 Drivers at Woking. It's makes a startling difference to the days of Hamilton and Alonso, and it's actually quite good to see. Why? because rightly or wrongly this ad by Vodaphone manages to provide a true atmosphere of amicable partnership running through the whole Mclaren team. It demonstrates a reliance albeit through satire, of these top Drivers on the Mclaren technical team which in the past has hardly gone beyond lip-service.

In addition, it  puts out a  taunt  to those less harmonious high profile teams competing on the track  like Red Bull who must still be sore at each other after Turkey,  Scuderia Ferrari who seem to have demonstrably relegated Filipe Massa to perennial wing man to Alonso, and the Mercedes German Silver Arrows team of Schumacher and Rosberg.

 It's more than a simple ad, it's a mind game. It works as a combined show of harmony and force through Mclaren's new found confidence and momentum. It might just secure both the Driver and Manufacturing Championship for Mclaren this year.